What if the fastest path out of exploitation isn't aid, but a paycheck? That's the premise behind Theodora Africa, a nonprofit that helps disadvantaged women in Ghana escape poverty and exploitation not through short-term assistance, but through real, paid work. Small & Gutsy host Dr. Laura Scherck Wittcoff sits down with Theodora Africa Founder and CEO Michael Podolny to trace how a business consulting trip to Ghana turned into an organization named for a 6th-century empress who rose from actress to co-ruler of the Byzantine Empire, and reshaped the systems that once judged her.
Guest
Michael Podolny, Founder & CEO, Theodora Africa
Michael brings decades of experience coaching businesses and building professional networks in the US. He had no intention of starting a nonprofit when he traveled to Ghana through Rotary International to offer free business coaching. A chance introduction to a young woman named Mary and the discovery that her polished business plan was written by a woman surviving through sex work with no other options redirected his mission entirely.
What is Theodora Africa?
Theodora Africa takes a market-first approach to social impact. Instead of starting with aid or training alone, it starts with paid, in-demand work, specifically virtual assistant services for US-based solopreneurs and small businesses, and builds skills, training, and a pathway to greater independence around that income. The organization operates two connected entities: a US-based corporation that handles client billing, and a Ghana-based company that covers salaries, rent, and operating costs, with funds flowing directly from US clients to the women providing the services.
Key Topics Covered
The Empress Theodora connection
Empress Theodora, born around 500 CE, rose from a low-status background as an actress and performer to become co-empress of the Byzantine Empire, actively shaping policy and using her position to improve protections for vulnerable women. Michael, a self-described history buff, chose the name deliberately: it's a symbolic through-line for women moving from constrained circumstances into agency and influence, and it resonated immediately with the women in the program when he shared the story with them.
Mary's story
Theodora Africa's origin traces back to one woman, Mary, whom Michael met while coaching small businesses in Ghana through Rotary. After a couple of meetings, Mary revealed she was a sex worker, having been left on her own as a teenager, unable to find legitimate work despite writing a genuinely strong business plan. Michael began teaching her marketing skills, newsletter tools, and connecting her to a built-in network of business contacts who owed him favors. That one relationship became the model for the entire organization. Mary is now Theodora Africa's operating manager in Ghana and sits on the board of a Rotary Club focused on ending human trafficking, with plans to become its president in 2027.
Jobs first, not just training
Michael is direct about what sets this model apart from many social service and anti-trafficking programs: most offer job training and placement, but placement often doesn't hold. Theodora Africa instead built its own small virtual assistant business first, so women are earning income and building real client relationships from day one, rather than being trained and released into an unsupported job market.
Navigating cultural change
Michael speaks candidly about the friction of building a US-style participative management culture inside a system shaped by generations of distrust, a legacy he attributes in part to the historical effects of the slave trade on West African society. He describes a period, worsened by COVID-19 fundraising collapses, when he was forced into day-to-day operations he wasn't suited for, and a crisis where staff felt he had favorites. His advisors, he says, often let him make mistakes rather than warning him in advance, believing that was the only way he'd truly learn.
"Self-trafficked" and the illusion of choice
Michael shares a phrase one of the women in the program used to describe her own path: "self-trafficked," the feeling of having made choices when, in reality, a lack of alternatives had made the outcome nearly inevitable. He describes this as one of the most effective forms of gaslighting, and frames Theodora Africa's economic model as a way of restoring real choice, not by preaching or condemning individual decisions, but by building better options.
Scaling the model
Theodora Africa currently supports five women with about 15 US-based clients, each biller earning wages that place them solidly in Ghana's middle class. New trainees go through roughly a year of training, paid throughout, before taking on their own clients, with recruitment and training handled through vetted partners like local Rotary clubs and the Muslim Family Counseling Service rather than direct outreach. Michael describes a "champion" model for expanding into new markets or regions: a US-based partner who understands a specific market's needs, paired with a local partner on the ground, tested and iterated over roughly a two-year pilot period. The organization also maintains an internal resource hub, "Theodora University," to help onboard and train new team members as tools and best practices evolve.
A note on inspiration
Michael describes his path into this work as something he didn't set out to do, framing it in spiritual terms as a kind of unexpected calling that reshaped his plans after arriving in Ghana with an entirely different mission in mind.
How to Get Involved
Connect with Small & Gutsy
Website: SmallandGutsy.org
Email: Laura@SmallandGutsy.org
Do you know a nonprofit or social enterprise doing incredible work? Send them our way!
If you are a nonprofit or want to donate goods directly to a nonprofit, check out Givelink:
www.https://givelink.app/en.
