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What if your charitable dollars could come back to you — and you could send them right back out into the world to do even more good? That's the elegant premise behind Renewables.org, the first nonprofit that lets everyday people fund solar projects across India and the Global South for as little as $25, with monthly repayments over five years. Host Dr. Laura Scherck Wittcoff sits down with co-founder and CEO Lassor Feasley to explore how a background in product design, a failed for-profit startup, and a connection with Kiva.org co-founder Premal Shah led to one of the most innovative climate finance models in the nonprofit world.
Lassor Feasley, Co-Founder & CEO, Renewables.org
Lassor is a product designer and entrepreneur trained at the School of Visual Arts Product Design program. He leads product, brand, and strategy at Renewables.org, channeling philanthropic capital into high-performing solar installations that expand energy access while reducing carbon emissions.
Renewables.org is a 501(c)(3) nonprofit and Global South solar crowdfunding platform. Here is how it works:
Over 95% of repaid funds are reinvested back into Global South solar.
Why the Global South?
The financial model
Renewables.org operates on a 0% interest loan model, similar to Kiva. Investors are made whole but do not earn a financial return. This structure avoids securities regulations while keeping the model sustainable. The spread between what Renewables.org borrows from investors at 0% and what it charges solar developers funds the organization's operating costs — meaning they do not plan ever to solicit donations for salaries or administration.
The donor option
Investors can also choose to make a tax-deductible donation into the fund. Donors receive the same dashboard experience and see their funds being repaid and redeployed, but the withdrawal option is removed. Renewables.org also accepts contributions from donor-advised funds, IRA minimum distributions, and offers employer matching compatibility.
Design as a competitive advantage
Lassor's background in product and UX design shaped every aspect of Renewables.org — from the financial model itself to the user interface and dashboard experience. He draws a parallel to how Instagram was built by tapping into a latent behavior Facebook users were already exhibiting, and applies the same thinking to the satisfaction people get from tracking their solar productivity.
What's next
Renewables.org is preparing a major software platform redesign, enabled in part by new AI coding tools. Upcoming features include the ability for climate influencers and fundraisers to open personal crowdfunding pages to rally their own communities around Global South solar. The long-term vision is to reach Kiva-scale — tens or hundreds of millions of dollars raised annually — and catalyze solar development across the Global South.
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